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Marketing Philosophy

It is all in the details

Standard and luxury marketing is sometimes only defined by
flashy photography, steady camera walk-throughs and drone videos. While
impressive photography is a critical component of any overall marketing
strategy, the real value in standard and luxury marketing is added by much more
than that.

It’s in all the details; deep knowledge of the marketplace,
relationships within the community, the ability to defend value, comprehensive
knowledge of the property, keen understanding of home upgrades, and
old-fashioned customer service are all essential in today’s
marketplace.  

Marketing Philosophy

💥 The Ross Realty Group 3-Prong Marketing Approach

1️⃣ Strategic Storytelling

Every home has a story — we know how to tell it. Through professional photography, captivating video, and compelling copy, we showcase what makes your property feel like home. Because selling real estate isn’t just about square footage — it’s about connection.

2️⃣ Smart Digital Targeting

Your buyers are online — and so are we. From social media campaigns and paid ads to precision-targeted exposure on Google, Zillow, Facebook, and Instagram, we make sure your home is seen by the right people, in the right places, at the right time.

3️⃣ Personal Touch & Negotiation Power

Behind every great result is a real team — not just algorithms. We bring over two decades of market expertise, negotiation savvy, and genuine human connection to every client relationship. Whether you’re buying or selling, we make the process smooth, transparent, and successful.

🔥In short: That’s how we help our clients move with confidence — and results.

💥 The Ross Realty Group 3-Prong Marketing Approach

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OPEN HOUSE 
Sunday 11-2-2025 • 1-4pm

714 Appleton Rd. Simi Valley, CA 93065 | 
Offered at $874,900 | SR25233425
4 Beds, 2 Baths (potential downstairs 5th. Bedroom) 1,638 SF on a 6,969 SF Pool Lot. Built in 1964.

✨ Pool home with leased solar
✨ Updated quartz counters in the kitchen
✨ Modern vinyl plank flooring
✨ Updated bath + extra storage cabinets
✨ Potential downstairs bedroom
✨ Close to dining, shopping & great schools

A perfect blend of tasteful upgrades & original charm — ready for your personal touch! 💫
📲 Don’t miss it — schedule your showing today!

Property Video: https://youtu.be/BXG4mmDGCcw

For more information, connect with our team today.
Eric Ross, Debra Ross & Lee Ross | Rachel Welch | Alisa Altman licensed in AZ & CA
🔑Ross Realty Group | 
KW Realty World Class
Real Estate Advisors 
DRE# 01938660
📲Cell: 805-300-1626

#venturacounty #sellingahome #buyingahome #openhouse #losangelescounty #yupsold #rossrealtygroup #dreambig #poolhome #forsale #realtors #mortgagelender #move # OPEN HOUSE Sunday 11-2-2025 • 1-4pm 714 Appleton Rd. Simi Valley, CA 93065 | Offered at $874,900 | SR25233425 4 Beds, 2 Baths (potential downstairs 5th. Bedroom) 1,638 SF on a 6,969 SF Pool Lot. Built in 1964. ✨ Pool home with leased solar ✨ Updated quartz counters in the kitchen ✨ Modern vinyl plank flooring ✨ Upd… 30505 𝐒𝐥𝐨𝐚𝐧 𝐂𝐚𝐧𝐲𝐨𝐧 𝐑𝐝. 
𝐂𝐚𝐬𝐭𝐚𝐢𝐜, 𝐂𝐀 𝟗𝟏𝟑𝟖𝟒 🐴 🤠
😊 𝐏𝐑𝐈𝐂𝐄 𝐈𝐌𝐏𝐑𝐎𝐕𝐄𝐃 
✨ Offered at $2,225,000

3 Bedrooms | 3 Bathrooms | 3,353 SF Spanish Hacienda | GATED & Fenced in property | 8.94 Acres MLS: SR25119861

⸻

🌵 Your Exquisite Horse Property Awaits 🌵 Live, work, and create on nearly 9 self-sustaining acres of equestrian luxury—just 35 miles from Los Angeles! Perfect for horses, dogs, heavy equipment, or anyone who simply craves privacy and space.

🏡 Highlights:
• Stunning single-story Spanish Hacienda with 3,353 SF of character and comfort
• Show-quality horse facilities ready for your equestrian lifestyle
• Complete off-grid peace of mind: 55-panel solar array, 14kW whole-home generator, dual 500-gal propane tanks
• Ample parking with 4-car garage + carport
• Versatile 2,000 SF warehouse / tack HQ
• Quick freeway access, top SCV schools, and endless riding & hiking trails nearby

📽️ Property Video: https://youtu.be/-XjnFgG2X70?si=QF3extjA4OUTUaWK

⸻

For details & private showings:
Eric, Debra & Lee Ross
Ross Realty Group | 
KW Realty World Class
📱 805-300-1626 | 
DRE# 01938660

#horseproperty #horseranch #ranchliving #castaic #santaclaritavalley #equestrian #doglovers #views #buyahome #luxuryranch #homesweethome #homes #homestyle #homesforsale #ranch #losangeles #venturacounty #horse #private #lifestyle #ride #houseforsale #liveyourdreams #animallovers #pricereduction #priceimprovement #realtors #mortgage #lender 1 30505 𝐒𝐥𝐨𝐚𝐧 𝐂𝐚𝐧𝐲𝐨𝐧 𝐑𝐝. 𝐂𝐚𝐬𝐭𝐚𝐢𝐜, 𝐂𝐀 𝟗𝟏𝟑𝟖𝟒 🐴 🤠 😊 𝐏𝐑𝐈𝐂𝐄 𝐈𝐌𝐏𝐑𝐎𝐕𝐄𝐃 ✨ Offered at $2,225,000 3 Bedrooms | 3 Bathrooms | 3,353 SF Spanish Hacienda | GATED & Fenced in property | 8.94 Acres MLS: SR25119861 ⸻ 🌵 Your Exquisite Horse Property Awaits 🌵 Live, work, and create on nearly 9 self-sustaining acres of equestrian luxu… OPEN HOUSE 
Sunday 11-2-2025 • 1-4pm

714 Appleton Rd. Simi Valley, CA 93065 | 
Offered at $874,900 | SR25233425
4 Beds, 2 Baths (potential downstairs 5th. Bedroom) 1,638 SF on a 6,969 SF Pool Lot. Built in 1964.

✨ Pool home with leased solar
✨ Updated quartz counters in the kitchen
✨ Modern vinyl plank flooring
✨ Updated bath + extra storage cabinets
✨ Potential downstairs bedroom
✨ Close to dining, shopping & great schools

A perfect blend of tasteful upgrades & original charm — ready for your personal touch! 💫
📲 Don’t miss it — schedule your showing today!

Property Video: https://youtu.be/BXG4mmDGCcw

For more information, connect with our team today.
Eric Ross, Debra Ross & Lee Ross | Rachel Welch | Alisa Altman licensed in AZ & CA
🔑Ross Realty Group | 
KW Realty World Class
Real Estate Advisors 
DRE# 01938660
📲Cell: 805-300-1626 
#simivalley #losangelescounty #venturacounty #sellingahome #buyingahome #rossrealtygroup #americandream #yupsold®️ #homesforsale #homebuying #homebuyingtips #comeseeus #openhouse #openhouse OPEN HOUSE Sunday 11-2-2025 • 1-4pm 714 Appleton Rd. Simi Valley, CA 93065 | Offered at $874,900 | SR25233425 4 Beds, 2 Baths (potential downstairs 5th. Bedroom) 1,638 SF on a 6,969 SF Pool Lot. Built in 1964. ✨ Pool home with leased solar ✨ Updated quartz counters in the kitchen ✨ Modern vinyl plank flooring ✨ Upd… Always Useful, Never Boring. Connect with us at 805-300-1626. 

If your house isn’t selling, it may be your price.

The #1 reason homes aren't bringing in offers today is because they’re priced too high for the current market, and that’s turning off buyers.

But here’s the good news: you probably don’t need a big price cut to get results.

Data shows the typical price reduction right now is only about 4%. And that small shift in your pricing strategy can make a real difference.

If you’re ready for something to change, you have to be willing to make a change. 

Ask your agent how much they recommend based on what’s selling in your neighborhood right now.

#BuyingaHome #SellingaHome #YupSOLD #LosAngelesCounty #VenturaCounty Always Useful, Never Boring. Connect with us at 805-300-1626. If your house isn’t selling, it may be your price. The #1 reason homes aren't bringing in offers today is because they’re priced too high for the current market, and that’s turning off buyers. But here’s the good news: you probably don’t need a big price… OPEN HOUSE 
Sunday 11-2-2025 • 1-4pm

714 Appleton Rd. Simi Valley, CA 93065 | 
Offered at $874,900 | SR25233425
4 Beds, 2 Baths (potential downstairs 5th. Bedroom) 1,638 SF on a 6,969 SF Pool Lot. Built in 1964.

✨ Pool home with leased solar
✨ Updated quartz counters in the kitchen
✨ Modern vinyl plank flooring
✨ Updated bath + extra storage cabinets
✨ Potential downstairs bedroom
✨ Close to dining, shopping & great schools

A perfect blend of tasteful upgrades & original charm — ready for your personal touch! 💫
📲 Don’t miss it — schedule your showing today!

Property Video: https://youtu.be/BXG4mmDGCcw

For more information, connect with our team today.
Eric Ross, Debra Ross & Lee Ross | Rachel Welch | Alisa Altman licensed in AZ & CA
🔑Ross Realty Group | 
KW Realty World Class
Real Estate Advisors 
DRE# 01938660
📲Cell: 805-300-1626 
#simivalley #losangelescounty #venturacounty #sellingahome #buyingahome #rossrealtygroup #americandream #yupsold®️ #homesforsale #homebuying #homebuyingtips #comeseeus #openhouse #openhouse OPEN HOUSE Sunday 11-2-2025 • 1-4pm 714 Appleton Rd. Simi Valley, CA 93065 | Offered at $874,900 | SR25233425 4 Beds, 2 Baths (potential downstairs 5th. Bedroom) 1,638 SF on a 6,969 SF Pool Lot. Built in 1964. ✨ Pool home with leased solar ✨ Updated quartz counters in the kitchen ✨ Modern vinyl plank flooring ✨ Upd… 🎃👻 Happy Halloween from the Ross Realty Group! 🏡🕸️

Whether you’re out trick-or-treating with the kids, passing out candy, or keeping the lights low and the spooky movies on repeat — we hope your day is filled with treats, not tricks! 🍬

And remember… the only thing scarier than ghosts 👻 is missing out on your dream home. 😉

Wishing our amazing clients, friends, and community a safe, fun, and frightfully good Halloween! 🧡

#YupSOLD®️
#AmericanDream #DreamBig #BuyingaHome #SellingaHome #BestRealEstateAgents #RossRealtyGroup #LosAngelesCounty #VenturaCounty
#HappyHalloween #RossRealtyGroup #KellerWilliams #RealEstateWithHeart #HomeSweetHome #SpookySeason #SimiValleyHomes #WestlakeVillageHomes 🎃👻 Happy Halloween from the Ross Realty Group! 🏡🕸️ Whether you’re out trick-or-treating with the kids, passing out candy, or keeping the lights low and the spooky movies on repeat — we hope your day is filled with treats, not tricks! 🍬 And remember… the only thing scarier than ghosts 👻 is missing out on your dream ho… Always Useful, Never Boring. Connect with us at 805-300-1626. 

Remember when it felt impossible to find a home to buy that actually checked all of your boxes? That’s changed.

Inventory is up in every region compared to this time last year – and that means more homes to choose from, more room to negotiate with sellers, and far less stress. 

And while the number of homes available is going to vary all the way down to your zip code or neighborhood, remember this: no matter where you are, there are more choices for you than there used to be – and I can help you see exactly what’s out there in our local area.

And don’t forget – prices are softening, mortgage rates are easing off their highs, and the intense pressure buyers felt over the past few years has cooled.

So, if you paused your search because the market didn’t feel right for you, it’s time to take another look. This is a different kind of moment – and it might be the one that finally gets you home.

DM me if you’d like a free copy of my latest Guide to Buying a Home to help you get your search re-started.

#BuyingaHome #SellingaHome #YupSOLD #LosAngelesCounty #VenturaCounty Always Useful, Never Boring. Connect with us at 805-300-1626. Remember when it felt impossible to find a home to buy that actually checked all of your boxes? That’s changed. Inventory is up in every region compared to this time last year – and that means more homes to choose from, more room to negotiate with sellers… Always Useful, Never Boring. Connect with us at 805-300-1626. 

Your Price May Be the Reason Your House Isn’t Selling

Is your house sitting and not selling? It may be time to reconsider your asking price. Want some expert advice on what you should do? Talk to your agent.

#BuyingaHome #SellingaHome #YupSOLD #LosAngelesCounty #VenturaCounty Always Useful, Never Boring. Connect with us at 805-300-1626. Your Price May Be the Reason Your House Isn’t Selling Is your house sitting and not selling? It may be time to reconsider your asking price. Want some expert advice on what you should do? Talk to your agent. #BuyingaHome #SellingaHome #YupSOLD #LosAngele…
yupsold OPEN HOUSE Sunday 11-2-2025 • 1-4pm 714 Appleton Rd. Simi Valley, CA 93065 | Offered at $874,900 | SR25233425 4 Beds, 2 Baths (potential downstairs 5th. Bedroom) 1,638 SF on a 6,969 SF Pool Lot. Built in 1964. ✨ Pool home with leased solar ✨ Updated quartz counters in the kitchen ✨ Modern vinyl plank flooring ✨ Updated bath + extra storage cabinets ✨ Potential downstairs bedroom ✨ Close to dining, shopping & great schools A perfect blend of tasteful upgrades & original charm — ready for your personal touch! 💫 📲 Don’t miss it — schedule your showing today! Property Video: https://youtu.be/BXG4mmDGCcw For more information, connect with our team today. Eric Ross, Debra Ross & Lee Ross | Rachel Welch | Alisa Altman licensed in AZ & CA 🔑Ross Realty Group | KW Realty World Class Real Estate Advisors DRE# 01938660 📲Cell: 805-300-1626 #venturacounty #sellingahome #buyingahome #openhouse #losangelescounty #yupsold #rossrealtygroup #dreambig #poolhome #forsale #realtors #mortgagelender #move #
yupsold
yupsold 30505 𝐒𝐥𝐨𝐚𝐧 𝐂𝐚𝐧𝐲𝐨𝐧 𝐑𝐝. 𝐂𝐚𝐬𝐭𝐚𝐢𝐜, 𝐂𝐀 𝟗𝟏𝟑𝟖𝟒 🐴 🤠 😊 𝐏𝐑𝐈𝐂𝐄 𝐈𝐌𝐏𝐑𝐎𝐕𝐄𝐃 ✨ Offered at $2,225,000 3 Bedrooms | 3 Bathrooms | 3,353 SF Spanish Hacienda | GATED & Fenced in property | 8.94 Acres MLS: SR25119861 ⸻ 🌵 Your Exquisite Horse Property Awaits 🌵 Live, work, and create on nearly 9 self-sustaining acres of equestrian luxury—just 35 miles from Los Angeles! Perfect for horses, dogs, heavy equipment, or anyone who simply craves privacy and space. 🏡 Highlights: • Stunning single-story Spanish Hacienda with 3,353 SF of character and comfort • Show-quality horse facilities ready for your equestrian lifestyle • Complete off-grid peace of mind: 55-panel solar array, 14kW whole-home generator, dual 500-gal propane tanks • Ample parking with 4-car garage + carport • Versatile 2,000 SF warehouse / tack HQ • Quick freeway access, top SCV schools, and endless riding & hiking trails nearby 📽️ Property Video: https://youtu.be/-XjnFgG2X70?si=QF3extjA4OUTUaWK ⸻ For details & private showings: Eric, Debra & Lee Ross Ross Realty Group | KW Realty World Class 📱 805-300-1626 | DRE# 01938660 #horseproperty #horseranch #ranchliving #castaic #santaclaritavalley #equestrian #doglovers #views #buyahome #luxuryranch #homesweethome #homes #homestyle #homesforsale #ranch #losangeles #venturacounty #horse #private #lifestyle #ride #houseforsale #liveyourdreams #animallovers #pricereduction #priceimprovement #realtors #mortgage #lender
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yupsold
yupsold OPEN HOUSE Sunday 11-2-2025 • 1-4pm 714 Appleton Rd. Simi Valley, CA 93065 | Offered at $874,900 | SR25233425 4 Beds, 2 Baths (potential downstairs 5th. Bedroom) 1,638 SF on a 6,969 SF Pool Lot. Built in 1964. ✨ Pool home with leased solar ✨ Updated quartz counters in the kitchen ✨ Modern vinyl plank flooring ✨ Updated bath + extra storage cabinets ✨ Potential downstairs bedroom ✨ Close to dining, shopping & great schools A perfect blend of tasteful upgrades & original charm — ready for your personal touch! 💫 📲 Don’t miss it — schedule your showing today! Property Video: https://youtu.be/BXG4mmDGCcw For more information, connect with our team today. Eric Ross, Debra Ross & Lee Ross | Rachel Welch | Alisa Altman licensed in AZ & CA 🔑Ross Realty Group | KW Realty World Class Real Estate Advisors DRE# 01938660 📲Cell: 805-300-1626 #simivalley #losangelescounty #venturacounty #sellingahome #buyingahome #rossrealtygroup #americandream #yupsold®️ #homesforsale #homebuying #homebuyingtips #comeseeus #openhouse #openhouse
yupsold
yupsold Always Useful, Never Boring. Connect with us at 805-300-1626. If your house isn’t selling, it may be your price. The #1 reason homes aren't bringing in offers today is because they’re priced too high for the current market, and that’s turning off buyers. But here’s the good news: you probably don’t need a big price cut to get results. Data shows the typical price reduction right now is only about 4%. And that small shift in your pricing strategy can make a real difference. If you’re ready for something to change, you have to be willing to make a change. Ask your agent how much they recommend based on what’s selling in your neighborhood right now. #BuyingaHome #SellingaHome #YupSOLD #LosAngelesCounty #VenturaCounty
yupsold OPEN HOUSE Sunday 11-2-2025 • 1-4pm 714 Appleton Rd. Simi Valley, CA 93065 | Offered at $874,900 | SR25233425 4 Beds, 2 Baths (potential downstairs 5th. Bedroom) 1,638 SF on a 6,969 SF Pool Lot. Built in 1964. ✨ Pool home with leased solar ✨ Updated quartz counters in the kitchen ✨ Modern vinyl plank flooring ✨ Updated bath + extra storage cabinets ✨ Potential downstairs bedroom ✨ Close to dining, shopping & great schools A perfect blend of tasteful upgrades & original charm — ready for your personal touch! 💫 📲 Don’t miss it — schedule your showing today! Property Video: https://youtu.be/BXG4mmDGCcw For more information, connect with our team today. Eric Ross, Debra Ross & Lee Ross | Rachel Welch | Alisa Altman licensed in AZ & CA 🔑Ross Realty Group | KW Realty World Class Real Estate Advisors DRE# 01938660 📲Cell: 805-300-1626 #simivalley #losangelescounty #venturacounty #sellingahome #buyingahome #rossrealtygroup #americandream #yupsold®️ #homesforsale #homebuying #homebuyingtips #comeseeus #openhouse #openhouse
yupsold
yupsold 🎃👻 Happy Halloween from the Ross Realty Group! 🏡🕸️ Whether you’re out trick-or-treating with the kids, passing out candy, or keeping the lights low and the spooky movies on repeat — we hope your day is filled with treats, not tricks! 🍬 And remember… the only thing scarier than ghosts 👻 is missing out on your dream home. 😉 Wishing our amazing clients, friends, and community a safe, fun, and frightfully good Halloween! 🧡 #YupSOLD®️ #AmericanDream #DreamBig #BuyingaHome #SellingaHome #BestRealEstateAgents #RossRealtyGroup #LosAngelesCounty #VenturaCounty #HappyHalloween #RossRealtyGroup #KellerWilliams #RealEstateWithHeart #HomeSweetHome #SpookySeason #SimiValleyHomes #WestlakeVillageHomes
yupsold
yupsold Always Useful, Never Boring. Connect with us at 805-300-1626. Remember when it felt impossible to find a home to buy that actually checked all of your boxes? That’s changed. Inventory is up in every region compared to this time last year – and that means more homes to choose from, more room to negotiate with sellers, and far less stress. And while the number of homes available is going to vary all the way down to your zip code or neighborhood, remember this: no matter where you are, there are more choices for you than there used to be – and I can help you see exactly what’s out there in our local area. And don’t forget – prices are softening, mortgage rates are easing off their highs, and the intense pressure buyers felt over the past few years has cooled. So, if you paused your search because the market didn’t feel right for you, it’s time to take another look. This is a different kind of moment – and it might be the one that finally gets you home. DM me if you’d like a free copy of my latest Guide to Buying a Home to help you get your search re-started. #BuyingaHome #SellingaHome #YupSOLD #LosAngelesCounty #VenturaCounty
yupsold Always Useful, Never Boring. Connect with us at 805-300-1626. Your Price May Be the Reason Your House Isn’t Selling Is your house sitting and not selling? It may be time to reconsider your asking price. Want some expert advice on what you should do? Talk to your agent. #BuyingaHome #SellingaHome #YupSOLD #LosAngelesCounty #VenturaCounty

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Cover

Seller's Guide

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