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Marketing Philosophy

It is all in the details

Standard and luxury marketing is sometimes only defined by
flashy photography, steady camera walk-throughs and drone videos. While
impressive photography is a critical component of any overall marketing
strategy, the real value in standard and luxury marketing is added by much more
than that.

It’s in all the details; deep knowledge of the marketplace,
relationships within the community, the ability to defend value, comprehensive
knowledge of the property, keen understanding of home upgrades, and
old-fashioned customer service are all essential in today’s
marketplace.  

Marketing Philosophy

💥 The Ross Realty Group 3-Prong Marketing Approach

1️⃣ Strategic Storytelling

Every home has a story — we know how to tell it. Through professional photography, captivating video, and compelling copy, we showcase what makes your property feel like home. Because selling real estate isn’t just about square footage — it’s about connection.

2️⃣ Smart Digital Targeting

Your buyers are online — and so are we. From social media campaigns and paid ads to precision-targeted exposure on Google, Zillow, Facebook, and Instagram, we make sure your home is seen by the right people, in the right places, at the right time.

3️⃣ Personal Touch & Negotiation Power

Behind every great result is a real team — not just algorithms. We bring over two decades of market expertise, negotiation savvy, and genuine human connection to every client relationship. Whether you’re buying or selling, we make the process smooth, transparent, and successful.

🔥In short: That’s how we help our clients move with confidence — and results.

💥 The Ross Realty Group 3-Prong Marketing Approach

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Always Useful, Never Boring. Connect with us at 805-300-1626. 

Why More Homeowners Are Giving Up Their Low Mortgage Rate

Life doesn’t wait for the perfect rate. Maybe you shouldn’t either. 

With mortgage rates down from their peak and forecast to dip slightly more in 2026, moving may be more feasible than you think. If you’re ready to see what’s possible in our market, let’s talk. 

#BuyingaHome #SellingaHome #YupSOLD #LosAngelesCounty #VenturaCounty Always Useful, Never Boring. Connect with us at 805-300-1626. Why More Homeowners Are Giving Up Their Low Mortgage Rate Life doesn’t wait for the perfect rate. Maybe you shouldn’t either. With mortgage rates down from their peak and forecast to dip slightly more in 2026, moving may be more feasible than you think.… 714 Appleton Rd. Simi Valley, CA 93065 | PRICE REDUCED to $864,900 | SR25233425
4 Beds, 2 Baths (potential downstairs 5th. Bedroom) 1,638 SF on a 6,969 SF Pool Lot. Built in 1964.

✨ Pool home with leased solar
✨ Updated quartz counters in the kitchen
✨ Modern vinyl plank flooring
✨ Updated bath + extra storage cabinets
✨ Potential downstairs bedroom
✨ Close to dining, shopping & great schools

A perfect blend of tasteful upgrades & original charm — ready for your personal touch! 💫
📲 Don’t miss it — schedule your showing today!

Property Video: https://youtu.be/BXG4mmDGCcw

For more information, connect with our team today.
Eric Ross, Debra Ross & Lee Ross | Rachel Welch | Alisa Altman licensed in AZ & CA
🔑Ross Realty Group | 
KW Realty World Class
Real Estate Advisors 
DRE# 01938660
📲Cell: 805-300-1626

#forsale #simivalley #venturacounty #buyingahome 714 Appleton Rd. Simi Valley, CA 93065 | PRICE REDUCED to $864,900 | SR25233425 4 Beds, 2 Baths (potential downstairs 5th. Bedroom) 1,638 SF on a 6,969 SF Pool Lot. Built in 1964. ✨ Pool home with leased solar ✨ Updated quartz counters in the kitchen ✨ Modern vinyl plank flooring ✨ Updated bath + extra storage cabinet… ESCROW CLOSED!! 
Real Estate is never about the quick sale… It always about the RIGHT sale!! 

YupSOLD®️ when you want to make a move!! Let’s Connect 805-300-1626

Eric & Debra Ross • Lee Ross • Rachel Welch • Alisa Altman licensed in AZ & CA • Ross Realty Group 
DRE #01938660 
KW Realty World Class • 
Real Estate Advisors @yupsold ®️🔑 🏠 @kwwestlakevillage 1 ESCROW CLOSED!! Real Estate is never about the quick sale… It always about the RIGHT sale!! YupSOLD®️ when you want to make a move!! Let’s Connect 805-300-1626 Eric & Debra Ross • Lee Ross • Rachel Welch • Alisa Altman licensed in AZ & CA • Ross Realty Group DRE #01938660 KW Realty World Class • Real Estate Advi… 1406 Duarte listing 

🏡 New Listing! 
Modern Vibes on a Cul-de-Sac 🤩 Spacious Floorplan 

1406 Duarte Cir, Simi Valley | 
4 Bed | 2 Bath | 2,144 SF | Offered at $874,900 | SR25261809

OPEN HOUSE - Easy to See!! 
SAT. 12-6 • 1-3pm 
SUN. 12-7 • 1-4pm 

✨ Updated kitchen & baths
✨ Stainless appliance suite
✨ Laminate wood floors & dual-pane windows
✨ Tons of natural light + recessed lighting
✨ Downstairs bedroom w/ full bath
✨ Huge 8,712 SF lot
✨ Large grassy & concrete backyard — perfect for relaxing, BBQs & entertaining

Property Video: https://www.youtube.com/watch?v=Fyk0qCiRG2E

For more information, connect with our team today. 
Eric, Debra & Lee Ross
Alisa Altman | Rachel Welch 
Ross Realty Group
KW Realty World Class
@kwwestlakevillage 

Real Estate Advisors
DRE# 01938660 
📲Cell: 805-300-1626
#yupsold®️ #simivalley #homesforsale #venturacounty 2 1406 Duarte listing 🏡 New Listing! Modern Vibes on a Cul-de-Sac 🤩 Spacious Floorplan 1406 Duarte Cir, Simi Valley | 4 Bed | 2 Bath | 2,144 SF | Offered at $874,900 | SR25261809 OPEN HOUSE - Easy to See!! SAT. 12-6 • 1-3pm SUN. 12-7 • 1-4pm ✨ Updated kitchen & baths ✨ Stainless appliance suite ✨ Laminate wood… Always Useful, Never Boring. Connect with us at 805-300-1626. 

Some more homeowners are finally making their move, even if it means giving up that 3% mortgage.

Data from the FHFA shows the share of homeowners with rates under 3% is shrinking slightly, while more are taking on rates above 6%. Sure, some of the people with rates above 6% are first-time buyers, but others are people just like you who decided to move anyways.

Why? Because life doesn’t wait for perfect timing.
Families grow, jobs change, priorities shift, and a house that once fit perfectly may not fit at all anymore.

And with mortgage rates easing from earlier highs and forecast to dip slightly more in 2026, moving is becoming a little easier again.

If you’ve been holding off, maybe it’s time to ask: Is your low rate worth staying somewhere that no longer fits your life?

DM me if you want to talk through your options or see what's out there in your price point.

#BuyingaHome #SellingaHome #YupSOLD #LosAngelesCounty #VenturaCounty Always Useful, Never Boring. Connect with us at 805-300-1626. Some more homeowners are finally making their move, even if it means giving up that 3% mortgage. Data from the FHFA shows the share of homeowners with rates under 3% is shrinking slightly, while more are taking on rates above 6%. Sure, some of the people … Always Useful, Never Boring. Connect with us at 805-300-1626. 

The 3 Housing Market Questions Coming Up at Every Gathering This Season

Talk about the housing market can feel loud and confusing, especially when you’re hearing so many different takes. If you want to understand what these trends mean for your goals, let’s connect and walk through it together.

#BuyingaHome #SellingaHome #YupSOLD #LosAngelesCounty #VenturaCounty Always Useful, Never Boring. Connect with us at 805-300-1626. The 3 Housing Market Questions Coming Up at Every Gathering This Season Talk about the housing market can feel loud and confusing, especially when you’re hearing so many different takes. If you want to understand what these trends mean for your goals, let… Always Useful, Never Boring. Connect with us at 805-300-1626. 

People are going to talk about the housing market when they get together this holiday season. And you’re going to hear a lot of different opinions. 

Make sure you’re getting your information from a true expert. Here are the real answers to the top 3 questions that may be on your mind:

“Will I be able to find a home if I want to move?”
Yes, there are more homes for sale now than there have been in years, giving buyers more options and sellers more places to go.

“Should I wait for prices to come down?”
Experts aren’t projecting a big decline. While prices will always vary by area, nationally they’re expected to keep rising for at least the next 5 years.

“Will I ever be able to afford a house?”
Affordability is slowly improving as mortgage rates ease and price growth cools, making monthly payments a bit more manageable than they were even just a few months ago.

Clear answers = confident decisions

If you have questions, need more information, or want to talk through what any of this means for your plans, DM me.

#BuyingaHome #SellingaHome #YupSOLD #LosAngelesCounty #VenturaCounty Always Useful, Never Boring. Connect with us at 805-300-1626. People are going to talk about the housing market when they get together this holiday season. And you’re going to hear a lot of different opinions. Make sure you’re getting your information from a true expert. Here are the real answers to the top 3 quest… Always Useful, Never Boring. Connect with us at 805-300-1626. 

Searches of “Homes for Sale” Up 20% Since Last Year

The market isn’t frozen. Online searches of “homes for sale” are up over 20% since last year. Let’s talk if you want to get your house in front of these buyers.

#BuyingaHome #SellingaHome #YupSOLD #LosAngelesCounty #VenturaCounty Always Useful, Never Boring. Connect with us at 805-300-1626. Searches of “Homes for Sale” Up 20% Since Last Year The market isn’t frozen. Online searches of “homes for sale” are up over 20% since last year. Let’s talk if you want to get your house in front of these buyers. #BuyingaHome #SellingaHome #YupSOLD …
yupsold
yupsold Always Useful, Never Boring. Connect with us at 805-300-1626. Why More Homeowners Are Giving Up Their Low Mortgage Rate Life doesn’t wait for the perfect rate. Maybe you shouldn’t either. With mortgage rates down from their peak and forecast to dip slightly more in 2026, moving may be more feasible than you think. If you’re ready to see what’s possible in our market, let’s talk. #BuyingaHome #SellingaHome #YupSOLD #LosAngelesCounty #VenturaCounty
yupsold 714 Appleton Rd. Simi Valley, CA 93065 | PRICE REDUCED to $864,900 | SR25233425 4 Beds, 2 Baths (potential downstairs 5th. Bedroom) 1,638 SF on a 6,969 SF Pool Lot. Built in 1964. ✨ Pool home with leased solar ✨ Updated quartz counters in the kitchen ✨ Modern vinyl plank flooring ✨ Updated bath + extra storage cabinets ✨ Potential downstairs bedroom ✨ Close to dining, shopping & great schools A perfect blend of tasteful upgrades & original charm — ready for your personal touch! 💫 📲 Don’t miss it — schedule your showing today! Property Video: https://youtu.be/BXG4mmDGCcw For more information, connect with our team today. Eric Ross, Debra Ross & Lee Ross | Rachel Welch | Alisa Altman licensed in AZ & CA 🔑Ross Realty Group | KW Realty World Class Real Estate Advisors DRE# 01938660 📲Cell: 805-300-1626 #forsale #simivalley #venturacounty #buyingahome
yupsold
yupsold ESCROW CLOSED!! Real Estate is never about the quick sale… It always about the RIGHT sale!! YupSOLD®️ when you want to make a move!! Let’s Connect 805-300-1626 Eric & Debra Ross • Lee Ross • Rachel Welch • Alisa Altman licensed in AZ & CA • Ross Realty Group DRE #01938660 KW Realty World Class • Real Estate Advisors @yupsold ®️🔑 🏠 @kwwestlakevillage
Amazing!
yupsold
yupsold 1406 Duarte listing 🏡 New Listing! Modern Vibes on a Cul-de-Sac 🤩 Spacious Floorplan 1406 Duarte Cir, Simi Valley | 4 Bed | 2 Bath | 2,144 SF | Offered at $874,900 | SR25261809 OPEN HOUSE - Easy to See!! SAT. 12-6 • 1-3pm SUN. 12-7 • 1-4pm ✨ Updated kitchen & baths ✨ Stainless appliance suite ✨ Laminate wood floors & dual-pane windows ✨ Tons of natural light + recessed lighting ✨ Downstairs bedroom w/ full bath ✨ Huge 8,712 SF lot ✨ Large grassy & concrete backyard — perfect for relaxing, BBQs & entertaining Property Video: https://www.youtube.com/watch?v=Fyk0qCiRG2E For more information, connect with our team today. Eric, Debra & Lee Ross Alisa Altman | Rachel Welch Ross Realty Group KW Realty World Class @kwwestlakevillage Real Estate Advisors DRE# 01938660 📲Cell: 805-300-1626 #yupsold®️ #simivalley #homesforsale #venturacounty
🔥🔥🔥
😍😍😍😍
yupsold
yupsold Always Useful, Never Boring. Connect with us at 805-300-1626. Some more homeowners are finally making their move, even if it means giving up that 3% mortgage. Data from the FHFA shows the share of homeowners with rates under 3% is shrinking slightly, while more are taking on rates above 6%. Sure, some of the people with rates above 6% are first-time buyers, but others are people just like you who decided to move anyways. Why? Because life doesn’t wait for perfect timing. Families grow, jobs change, priorities shift, and a house that once fit perfectly may not fit at all anymore. And with mortgage rates easing from earlier highs and forecast to dip slightly more in 2026, moving is becoming a little easier again. If you’ve been holding off, maybe it’s time to ask: Is your low rate worth staying somewhere that no longer fits your life? DM me if you want to talk through your options or see what's out there in your price point. #BuyingaHome #SellingaHome #YupSOLD #LosAngelesCounty #VenturaCounty
yupsold
yupsold Always Useful, Never Boring. Connect with us at 805-300-1626. The 3 Housing Market Questions Coming Up at Every Gathering This Season Talk about the housing market can feel loud and confusing, especially when you’re hearing so many different takes. If you want to understand what these trends mean for your goals, let’s connect and walk through it together. #BuyingaHome #SellingaHome #YupSOLD #LosAngelesCounty #VenturaCounty
yupsold
yupsold Always Useful, Never Boring. Connect with us at 805-300-1626. People are going to talk about the housing market when they get together this holiday season. And you’re going to hear a lot of different opinions. Make sure you’re getting your information from a true expert. Here are the real answers to the top 3 questions that may be on your mind: “Will I be able to find a home if I want to move?” Yes, there are more homes for sale now than there have been in years, giving buyers more options and sellers more places to go. “Should I wait for prices to come down?” Experts aren’t projecting a big decline. While prices will always vary by area, nationally they’re expected to keep rising for at least the next 5 years. “Will I ever be able to afford a house?” Affordability is slowly improving as mortgage rates ease and price growth cools, making monthly payments a bit more manageable than they were even just a few months ago. Clear answers = confident decisions If you have questions, need more information, or want to talk through what any of this means for your plans, DM me. #BuyingaHome #SellingaHome #YupSOLD #LosAngelesCounty #VenturaCounty
yupsold Always Useful, Never Boring. Connect with us at 805-300-1626. Searches of “Homes for Sale” Up 20% Since Last Year The market isn’t frozen. Online searches of “homes for sale” are up over 20% since last year. Let’s talk if you want to get your house in front of these buyers. #BuyingaHome #SellingaHome #YupSOLD #LosAngelesCounty #VenturaCounty

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Seller's Guide

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