Featured & Sold Listings
View All ListingsMarketing Philosophy
It is all in the details
Standard and luxury marketing is sometimes defined by flashy photography,
steady camera walk-throughs, and drone videos. While impressive photography
is a critical component of any overall marketing strategy, the real value in
standard and luxury marketing comes from much more than that.
It is in the details, deep knowledge of the marketplace, relationships within
the community, the ability to defend value, comprehensive knowledge of the
property, a keen understanding of home upgrades, and old-fashioned customer
service are all essential in today’s marketplace.
Therefore, whether your selling your ranch in Thousand Oaks,
Gated property in Westlake Village, Townhome in Oak Park, or that large
property in Simi Valley where you’ve been keeping all your “toys”, we’ve got
your covered with a customized approach.
Stunning Photographs & Beautiful Videos
💥 The Ross Realty Group 3-Prong Sales Approach
1️⃣ Strategic Storytelling
Every home has a story, and we know how to tell it. Through professional photography,
captivating video, and compelling copy, we showcase what makes your property
feel like home. Because selling real estate is not just about square footage,
it is about connection.
2️⃣ Smart Digital Targeting
Your buyers are online, and so are we. From social media campaigns and paid ads
to precision-targeted exposure on Google, Zillow, Facebook, and Instagram,
we make sure your home is seen by the right people, in the right places,
at the right time.
3️⃣ Expert Negotiators, Contract Writing with a Personal Touch
Behind every great result is a real team, not just algorithms. We bring over
two decades of market expertise, negotiation savvy, and genuine human connection
to every client relationship. Whether you are buying or selling, we make the
process smooth, transparent, and successful.
🔥 In short, that is how we help our clients move with confidence and results.
Social Media
When you’re selling in Southern California, the choice between an iBuyer and a traditional listing can shape your net proceeds, timeline, and peace of mind. In this guide, we break down how iBuyers often trade speed for flexibility—while a trusted listing approach helps you price with precision, negotiate with confiden…
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California’s Housing Progress: Understanding Paths to Growth
It's eye-opening to see that fewer than 30% of California cities and counties are hitting their state housing targets for market-rate homes—and just 6% are succeeding for very-low-income housing. With construction at only 100,000 homes a year, versus the 312,…
🍎🍯 Shana Tova from Ross Realty Group! 🍯🍎
Wishing everyone celebrating Rosh Hashanah a beautiful New Year filled with health, happiness, peace, and sweet new beginnings. ✨
May your homes be filled with laughter, your tables with good food, and your year with plenty of reasons to celebrate. 🏡❤️
And if we’re being hone…
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🇺🇸 On this solemn day of remembrance, all of us at Ross Realty Group pause to reflect on the events of September 11, 2001. 🇺🇸
We honor the innocent lives lost, the brave first responders who ran toward danger without hesitation, and the countless families whose lives were changed forever. 💪
In the face of unthinkable…
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California Homeownership Doesn’t Tip Until 47
A quick look at the upcoming California housing measures reveals just how much the game is changing for buyers—especially those who feel like homeownership is a moving target. This fall, voters will weigh in on two proposals: one aiming to boost middle-class buyers, the oth…
Selling your Southern California home is a huge milestone—so when you’re ready to buy again, the next steps should feel just as guided. In our latest post, we break down how to plan your purchase after the sale so timing, financing, and contingencies stay aligned with your goals. With the right strategy, you can protec…
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Proposition 37: 17% Second Mortgage
Let’s talk about Proposition 37—a bold idea on the November 3, 2026 ballot that could reshape the path to homeownership for many California families. This measure proposes a state-backed second mortgage, designed for buyers of select newly built homes. If qualified, you’d need to con…
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Most and least affordable states for first-time homebuyers in 2026
When it comes to making that first leap into homeownership, it’s never just about finding a house—it’s about changing your situation and future. As someone who’s navigated both banking and real estate trenches, I’ve seen firsthand how stagnant wages and…
Price, preparation, promotion and presentation are the four major areas in selling homes. The Ross Realty Group takes each very seriously.
Every home is different. In Los Angeles and Ventura County. We don’t always have large subdivisions with multiple similar properties or “comps”. Often, we have homes with unique features, mountain views, water views, non-traditional lots, and on and on. We have not even mentioned the house yet.
The Ross Realty Group understands value and the necessity to consider all factors. In some cases, we put a value on the location and on the house. We have spreadsheets with historical numbers of what various types of properties sell for, what the sale price to assessment is in certain neighborhoods and yes, what are homes selling for compared to the Zillow “Zestimate”. Find out what your home is really worth…
Ultimately, it is our job to advise and provide all the pertinent information and the homeowners make the final decision. We welcome the opportunity to discuss our strategy in detail and get you your #YupSOLD.
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