Why List
With Eric & Debra Ross?
Because you deserve more than a sign in the yard and fingers crossed. Here's the honest difference we make — step by step.
Real Estate Done Right.
For Real People.
Selling your home is one of the biggest financial decisions you will ever make. The agent you choose — and the strategy they bring — can mean the difference between walking away thrilled or walking away wondering what went wrong.
We are Eric and Debra Ross, Realtors® with Ross Realty Group at Keller Williams Luxury. We have spent 12 years serving families across Ventura and Los Angeles Counties — Thousand Oaks, Westlake Village, Agoura Hills, Simi Valley, and beyond.
We are not just agents who hand you a key and walk away. We are your guides, your negotiators, your advocates — and yes, sometimes your calm voice when things feel crazy.
We Will Never "Yes" You.
Most agents will tell you what you want to hear. We will tell you what you need to hear. It might feel uncomfortable in the moment. But when you're sitting at that closing table, you will thank us. That's the promise we make to every single client.
Exactly What Happens When You List With Us
No guesswork. No surprises. Here's the exact playbook we run for every seller — from the first conversation to the closing table.
A Real Strategy Session — Not a Sales Pitch
Before we touch anything, we sit with you. We want to understand your goals, your timeline, and what matters most to you in this sale. Selling fast? Getting top dollar? Navigating a trust or estate? The strategy changes based on your situation. There's no one-size-fits-all here.
- Deep dive on your specific goals and timeline
- Comparable sales analysis for your neighborhood
- Honest assessment of your home's current condition
- Custom pricing and positioning strategy
Preparing Your Home to Win Before It Hits the Market
Here's the truth most sellers don't want to hear: listing your home as-is rarely gets you top dollar. Buyers shop online before they ever step inside. First impressions happen on a screen.
We recently closed escrow on a $2 million home where two targeted moves made all the difference — neutralizing the paint throughout and a professional deep clean inside and out. The result? A move-in ready home that attracted serious buyers and delivered exceptional return on a small upfront investment.
- Neutral paint — highest-ROI update you can make
- Deep clean inside and out — buyers notice everything
- Decluttering and depersonalizing every room
- Curb appeal — the first photo earns the click
- Trusted vendor network ready to go
- Honest list of what to fix and what to skip
Pricing Your Home Right the First Time
Pricing is where sellers lose the most money — and it almost always happens the same way. A seller wants to list high. "Let's just see what happens," they say. Here's what happens: the home sits. Days on market pile up. Buyers wonder what's wrong with it. Price drops. Price drops again. The seller ends up accepting an offer lower than what we originally suggested.
We call it chasing the market backwards. It's painful to watch. And it's completely avoidable.
Our philosophy: price at or slightly under current market value. More buyers see it. More buyers tour it. When two buyers compete for the same home — the price goes up.
Marketing That Actually Reaches the Right Buyers
Eric runs the full marketing operation for our team — and we treat every listing like a brand launch. Good photos are just the start.
- Professional photography and cinematic video
- Drone and aerial photography
- 3D virtual tours and floor plans
- Coming Soon campaign to build pre-launch buzz
- Full MLS syndication — Zillow, Redfin, Realtor.com +
- Targeted Facebook and Instagram ad campaigns
- Email marketing to our buyer and agent database
- Custom property brochures and digital assets
- Strategic open houses promoted to serious buyers
- Story-driven listing copy that sells the lifestyle
Skilled Negotiation That Protects Your Bottom Line
Getting an offer is just the beginning. What happens next — how it's handled, countered, and managed through inspections and contingencies — determines how much money actually lands in your pocket at closing. We negotiate on your behalf with one goal: protecting your equity and your interests.
- Strategic counteroffers to maximize your net proceeds
- Create competitive situations that drive prices up
- Manage inspection requests — you won't give back money needlessly
- Navigate contingency timelines to keep deals on track
Transaction Management and Full Protection Through Close
Our job doesn't end when you accept an offer. Selling a home involves dozens of moving pieces — disclosures, inspections, appraisals, contingency deadlines, escrow coordination. One dropped ball can delay your closing or expose you to liability after the fact.
We manage all of it. And we do it with one priority above everything else: protecting you from recourse after the close of escrow. Every disclosure handled. Every repair documented. Every deadline met.
The Debra Ross Advantage
Not every home sale is straightforward. If you are selling a home as part of a trust, probate, or estate situation, you need someone who understands the legal nuances and the emotional weight that come with it.
Debra Ross holds a Certified Probate & Trust Specialist designation — a credential very few agents in Ventura and Los Angeles Counties can claim. We are uniquely equipped to guide families through some of the most complex and sensitive real estate transactions there are.
Learn About Probate & Trust Sales- Deep understanding of probate court timelines and requirements
- Experience managing trust and estate sales with sensitivity
- Full coordination with attorneys, trustees, and family members
- Navigating complex family dynamics with discretion and care
- Ensuring every disclosure and legal requirement is met
- A credential very few Conejo Valley agents hold
If you are navigating the sale of a loved one's home, we understand the process, the paperwork, and the people involved. We will treat your family's situation with the care it deserves.
The Right Price
Changes Everything
Pricing isn't about what you want for your home. It's about what the market will bear right now. That's not opinion — that's data.
You can't trust online estimates to set your price. Zillow and Redfin don't know that your neighbor just renovated their kitchen, what upgrades you made, or what's actually driving offers on your specific street today. Those tools are a rough starting point — nothing more.
"Chasing the market backwards" is what we call it when a seller overprices, then keeps dropping. The home gets stigmatized. Days on market pile up. They end up with less than if they'd priced it right from day one. We have seen it dozens of times. Don't let it happen to you.
Our pricing philosophy: price at or slightly under current market value. Create competition. Let the market drive the price up.
Two Approaches. Very Different Outcomes.
What Sellers Ask Us Most Often
Real questions. Real answers. No fluff.
How do you determine the right list price for my home?
We use real-time MLS data, recent comparable sales in your specific neighborhood, current buyer demand, days on market trends, and firsthand knowledge of what's actually driving offers right now. We never tell you what you want to hear just to win the listing.
Do I need to make repairs or updates before listing?
Not always — but usually yes, in some form. The answer depends on your home's condition, price point, and target buyer pool. We'll walk through the home and give you an honest, prioritized list of what will move the needle and what isn't worth your time or money.
How long will it take to sell my home?
That depends on the market, the price, and the preparation. Homes that are priced right, prepared well, and marketed aggressively sell faster and for more money. We set realistic expectations from day one based on current market conditions in your specific area.
What if I need to sell and buy at the same time?
This is one of the most common and stressful situations a homeowner can face — and one we navigate regularly. We help you coordinate the timing, structure the right contingencies, and manage both transactions so you're never left without a place to live.
What happens after we accept an offer?
A lot — and this is where experience really matters. We manage the entire escrow process from acceptance to close: inspection coordination, repair negotiations, appraisal, contingency removal, title and escrow communication, and final walkthrough. You'll always know where things stand.
Can I trust online home value estimates?
Use them as a rough reference — nothing more. They don't know your specific upgrades, your street's micro-market, or what's actually happening with buyers right now. Call us for a real valuation. Your home could be worth significantly more than an algorithm says.
We Don't Just Sell Here.
We Live Here.
Eric grew up in Thousand Oaks. We are not a national franchise operating from a call center. We know these neighborhoods the way only a local can — the streets, the schools, the enclaves, and the micro-markets within markets. That local knowledge directly impacts how we price and position your home.
There Are Thousands of Agents.
Here's Why Families Choose Us.
We Know These Markets Inside and Out
We live here. We know the school districts, the traffic patterns, the flood zones, and which streets command a premium. That local edge matters every time we price or position a home.
We Communicate. Always.
Nothing is worse than hiring an agent and then not hearing from them for weeks. You'll hear from us regularly — with real updates, real feedback, and real answers. No ghosting. Ever.
We Protect You Before, During, and After
Our job isn't just to sell your home — it's to protect you from recourse after the close of escrow. Every disclosure. Every repair. Every deadline. Nothing gets dropped.
Full-Scale Marketing — Every Listing
We don't just list your home. We launch it. Professional media, targeted advertising, social campaigns, email outreach, and coming-soon momentum — every tool in the toolbox.
We Treat Every Client Like Family
This isn't just a job — it's a calling. Long after closing, we're still a resource for anything real estate-related in your life. Clients come back. Clients refer their kids and parents. That trust is earned one honest transaction at a time.
We're Your Trusted Advisor — Not Just Your Agent
The emotional side of selling is real. We've walked through it with over 375 families. We are the calm, steady voice in the room when things feel complicated. Trust the process. We know the way.
Let's Talk About Selling Your Home.
No pressure. No obligation. Just an honest conversation with two people who genuinely care about your outcome.
Eric & Debra Ross, Realtors®
Ross Realty Group · Keller Williams Luxury · DRE #01938660
2475 Townsgate Road, Suite 160, Westlake Village, CA 91361
Our stats
Experience Matters
top
%
of agents in the US
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Rated
⭐⭐⭐⭐⭐
Over
+
Family's Served
Over
$
M
Sales Volume
In the Words of our Clients
Success Stories
